IDC European Woman in Venture Capital

EUROPEAN WOMEN IN VC IDC #EUR148997722 © IDC 2022 46 THE WAY FORWARD: THE UPSIDE — A Positive Trend is Emerging 05 There is an increased awareness that children should be raised with a gender- neutral attitude from an early age. Young adults are much more motivated to study, regardless of gender — stimulating tech & finance for girls, health & education for boys. There is also a tendency among young adults much more in favour of pink quotas. There is an increase in knowledge. More women focus on building knowledge and have access to higher and university education. There is also an increase in women in leading positions in governmental, business and social environments, making them role models for younger generations. Corporate venture capitalists are also setting quotas on the number of females in leading positions. Some female CVCs move on to set up their own VC. Businesses therefore positively influence gender equality. Educational systems are much more focused on educating younger kids on business and entrepreneurial skills, regardless of gender. This emphasis on business and entrepreneurial skills will make it easier to move to an entrepreneurial environment. Social developments are increasingly focused on environmental, social and governmental (ESG) goals. This social awareness rubs off on corporate environments. Businesses face gender targets and have a gender-balanced recruitment focus, where the frontrunners are using sophisticated AI systems to eliminate gender bias upfront in the recruitment process.